Social Selling
Social media shouldn't be viewed as an amplification platform, but a vehicle to conduct business, collaborate, and build meaningful business relationships. Tim Hughes teaches the process, methodology, and etiquette to building a personal sales brand online. The book does a nice job of contextualising social selling; particularly, I appreciated the explanation around the following three points:
Generating influence and understanding a “community” mentality. This helps to explain social media behaviours and is a foundation upon which to conduct yourself in the digital environment.
How to progress an online conversation to a face-to-face meeting. Let's face it; nothing beats human interaction, and it's an important strategy to progress from a digital conversation to discussing business in person.
Learning to listen. Listening is more potent than talking, and digital networks are no different. However, what differs is the volume of information in a newsfeed. Tim shares technology and best practices to cut through the noise and target your activity.
A strong presence online is a compulsory skill in the modern sales climate. Social Selling: Techniques to Influence Buyers and Changemakers explains what it takes to adopt an individual social selling framework, and a company-wide social selling strategy. I have interacted with Tim over various social media platforms and can attest he practices what he preaches. It's a nice book written by very nice chap!